#Tippingpoint for Gender Equality

The conversation about gender equality across a wide range of issues is global and growing at a pace.

We’ve reached a digital tipping point; early adopters are showing us ‘how to’, strategists and decision makers are working out ‘when?’ and ‘how much?’, and some unaware leaders are demonstrating why ‘who’ and ‘what’ matters.

In the first of our blogs on the #tippingpointforgenderequality, we’re kicking off by sharing our top five gender equality-driven twitter hashtags…


Created by UN Women and launched by actress Emma Watson at the United Nations, HeForShe is a solidarity movement for gender equality that brings together one half of humanity in support of the other half of humanity, for the benefit of all.

(Source: http://www.heforshe.org/)


Ask Rachel Sklar, and she’ll tell you that there are a lot of “dudes” in tech. Not that she doesn’t like dudes; she just thinks there are women in the industry who don’t get their due. So she founded Change the Ratio in spring 2010 to bring awareness to all the great work women are accomplishing. And when a “power list” of 100 industry leaders had only seven women, Sklar gave the digital media equivalent of a slap upside the chops.

(Source: http://mashable.com/2012/07/25/rachel-sklar-change-the-ratio/#zaH5Wh.odSqy)


A hashtag used by many and varied individuals and organisations to raise awareness of the gender pay gap.  Here are just some of the twitter accounts featuring ‘equal pay’ https://twitter.com/hashtag/equalpay?f=users&vertical=news&lang=en

hands white


“The Everyday Sexism Project exists to catalogue instances of sexism experienced by women on a day to day basis. They might be serious or minor, outrageously offensive or so niggling and normalised that you don’t even feel able to protest. Say as much or as little as you like, use your real name or a pseudonym – it’s up to you. By sharing your story you’re showing the world that sexism does exist, it is faced by women everyday and it is a valid problem to discuss.”

(Source: http://everydaysexism.com/)


When Isis Wenger, a platform engineer at OneLogin, agreed to be featured in a recruiting campaign for her company, she did not expect the amount of attention she would receive.

Shortly after the advertisement appeared in the San Francisco Bay area, friends started sending her discussion threads from complete strangers commenting on her picture. Some of the responses she read “warmed [her] heart” while others “I consider to be kind of shocking”.

She wrote a blog post where she shared her experience as a female engineer and described some of the sexism she experiences in the workplace. Using the hashtag #ilooklikeanengineer she posted her own picture and was stunned by the response from other female engineers.

(Source: http://www.bbc.co.uk/news/blogs-trending-33783007)

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